Insights topic
Growth & Scale
Growth strategy, retention, unit economics, operational scaling, leadership and enterprise value.
Turning early traction into a growth engine, then turning a growth engine into a durable company.
What this topic covers
Growth
Structuring a venture for scale
Scale is an outcome of structure. The decisions that determine whether a company can grow are usually taken long before growth begins - in how the commercial engine is designed, how performance is measured, and what the operating rhythm looks like.
Read the articleGo-to-market
What product-market fit actually looks like
Five observable signals of product-market fit, why revenue alone is not one of them, and what to do when you have some but not all.
Read the articleGrowth
The metrics that matter: CAC, LTV and payback
How to calculate CAC, LTV and payback honestly, with a worked example and the ratios that actually drive decisions.
Read the articleScale
Building enterprise value, not just revenue
The six components of enterprise value beyond revenue, and the decisions during Scale that make a company valuable rather than merely large.
Read the articleComing next on this topic
- Retention and churn: diagnosing the real causeAccelerate
- Pirate metrics (AAARRR) applied to a real funnelAccelerate
- ARR, MRR and the numbers investors actually checkAccelerate
- Building a growth engine rather than a growth teamAccelerate
- Expansion revenue and net revenue retentionAccelerate
- Scaling operations without scaling chaosScale
- KPIs and OKRs that a company can actually run onScale
- International expansion: sequencing and costScale