Case study
A GCV Labs brand operating as a division of Growth Capital Ventures Limited, Quva was founded by Craig Peterson and Norman Peterson. It is a highly customisable, highly configurable SaaS platform for the alternative investment market.
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Private investor networks and alternative investment firms ran their operations on spreadsheets, email chains and generic CRM tools never designed for the job. Managing investor relationships, deal flow, compliance and reporting demanded a platform purpose-built for the workflows of the alternative investment market. That gap was the opportunity: a highly configurable SaaS platform that could adapt to how each firm actually works.
Quva was created inside GCV Labs, where the venture builder team designed and developed the platform from the ground up. Building it in the lab meant the product was shaped by real operational needs rather than theory, with GCV Labs providing the strategy, product and technology capability to take it from concept to working platform.
Once the platform was proven, Quva was spun out into a separate brand operating as a division of Growth Capital Ventures Limited, founded by Craig Peterson and Norman Peterson. The spinout took the platform from internal tooling to a distinct brand with its own identity, its own market and a licensing model built for growth.
Quva powers GCV Invest, running the private investor network's operations end to end. That matters beyond one customer: GCV Invest acts as the platform's proving ground, demonstrating the product at scale in a live, regulated investment environment before it is licensed to other firms.
Beyond GCV Invest, Quva is licensed to other private investor networks, venture capital firms, private equity firms and property investment firms, initially in the UK. High configurability is the point: each firm gets a platform shaped to its own workflows, without the cost and risk of building bespoke software.
Quva is in its growth phase. The focus now is growing the licensed customer base across the alternative investment market and deepening the platform's configurability for each segment it serves, using everything learned from powering GCV Invest to sharpen the product for every new firm that comes on board.
