Stage 03 · Venture Builder
Create
Turn a validated opportunity into a company.
We form the project team, define the proposition and create the venture's foundations.
- We assemble a project team spanning strategy, project management, branding and design, solutions architecture, UX/UI, software development, QA and testing, sales and marketing, HR and finance.
- We use the Business Model Canvas and embed lean startup methodology throughout.
- We establish vision, mission and purpose, define the product and service offer, and set the initial metrics that measure success.
Reading for this stage
Articles on create
Founders
Building the founding team before you build the product
The four capabilities a founding team needs, how to structure equity and roles honestly, and what to settle before the first hire.
Read the articleInnovation
Corporate venture building that actually ships
Established businesses have the assets to create new ventures and the structures that most often prevent it. The fix is usually operating design, not ideas — and the goal is a launched company, not a workshop.
Read the articleComing next in this stage
- The Business Model Canvas in practice
- Writing a value proposition that survives contact with buyers
- Financial modelling for a pre-revenue venture
- Choosing a technology stack you will not regret
- Designing the data model before the interface
- UX for products people have to use at work
- Buy, build or integrate: early architecture decisions
- Cap table management for founders
The seven stages
The knowledge framework
01
Ideate
Find opportunities worth building a company around.
02
Evaluate
Validate the opportunity before you build the business.
03
Create
Turn a validated opportunity into a company.
04
Incubate
Build something real and prove it works.
05
Launch
Take the product to market and find repeatable demand.
06
Accelerate
Build the engine that turns demand into growth.
07
Scale
Build a durable company, not just a growing one.