GCVLABS

Stage 05 · Venture Builder

Launch

Take the product to market and find repeatable demand.

We take the product to market and pursue product/market fit with real customers.

  • With incubation and requirements validation complete, we typically invest in a seed round to launch the MVP, then test, measure and learn.
  • We work rapidly towards product/market fit and proof of the value proposition and revenue model.
  • We use data-driven insight to optimise the product against the needs of the target market.
See this stage in the processNext: Accelerate

Reading for this stage

Articles on launch

Go-to-market

What product-market fit actually looks like

Five observable signals of product-market fit, why revenue alone is not one of them, and what to do when you have some but not all.

Read the article

Coming next in this stage

  • Instrumenting a product so you can learn from it
  • When to rewrite the MVP
  • Building a go-to-market plan for a first product
  • Founder-led sales: how to do it and when to stop
  • Choosing a beachhead segment
  • Positioning and messaging for a category nobody searches for
  • Running a design partner programme
  • Pricing changes after launch: how to make them

The seven stages

The knowledge framework

01

Ideate

Find opportunities worth building a company around.

02

Evaluate

Validate the opportunity before you build the business.

03

Create

Turn a validated opportunity into a company.

04

Incubate

Build something real and prove it works.

05

Launch

Take the product to market and find repeatable demand.

06

Accelerate

Build the engine that turns demand into growth.

07

Scale

Build a durable company, not just a growing one.